Los Angeles Direct Mail: New Direct Mail Services from Avalon Communications in Santa Monica

Avalon Communications Direct Mail and Printing would like to announce that it is now offering their direct mail and printing services in Santa Monica, CA. Because of its agreeable climate, Santa Monica had become a famed resort town by the early 20th century. The city has experienced a boom since the late 1980s through the revitalization of its downtown core with significant job growth and increased tourism. Santa Monica is home to the headquarters of many notable businesses, restaurants, bars, and local businesses. Therefore, if you are in Santa Monica, do not let the uncertainty of the economy cause you to cut back on the expenses that you need in order to promote your business to all of the potential customers that Santa Monica has to offer. Direct mail services and direct mail marketing allows companies and other establishments to interact with residents of a certain community such as Santa Monica in order to call the residents to action in some specific way. You probably know that direct marketing and promotion are vital to the survival of your business. It is vital not just to deliver good service to your existing customers, but to continually promote for new customers. This is especially true if your goal is not just to stay at the same level but to expand your business.

Start saving time and money. Our experts will prep your cards for the mail system, helping you secure the maximum available postage discounts and improving deliverability. Avalon Communications has been providing the best direct mail and printing services in the Los Angeles area, and their successful marketing strategies have allowed many satisfied business owners to regain a presence for their business. Avalon Communications success and and demand for its services has caused the company to expand to many other areas in Los Angeles, including Santa Monica.

Let us help you grow your business! Contact Avalon Communications today at (310) 644-7777 or visit http://www.avalon-communications.com

Los Angeles Direct Mail: Direct Mailing and The Rise of Postage Rates

With the rising cost of postage and paper, the accountability of direct mail as a primary tool for acquiring subscriptions and customers is under pressure. Consumer marketers, however, say that its relevance is as strong as ever. The USPS reported a 3% drop in mail volume for the first quarter of the fiscal year of 2008. This decrease indicated that marketers are reducing mail quantities or eliminating campaigns all together due to the weak economy, shrinking budgets, rising production costs and most importantly, the increased postal rates which at times, can make up the majority percentage of a campaign’s total cost. While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates have increased earlier this year, and these increases, combined with the struggling economy, are making it a very difficult year for direct mailers.

Direct mail providers are scrambling for new and more efficient ways to keep their direct mail costs down. One way for direct marketers to do this is that they should consult with their mailer to see if their mail pieces qualify for automation or non-automation rates which are based on the mailing class, dimension and weight of the pieces. Mail pieces that qualify for automation require less manual handling by the USPS, and therefore means a reduction in postage costs.

Reducing mail quantities to achieve budget or eliminating once successful direct mail campaigns should not be the answer or response to the rise in postage rate and costs. Successful marketers have implemented better practices specifically in the area of postal optimization. Despite rising postage costs, it is possible to create successful, cost effective direct mail campaigns by aggressively analyzing mail piece design, mail logistics, data hygiene processes, mail tracking and deliverability. Utilizing effective strategies and best practices combined with technology can enhance conversion rates and the overall economic value of a direct mail campaign. For more information or for a direct mail quote, please contact Avalon Communications in Los Angeles at (310)644-7777, or visit http://www.avalon-communications.com. We offer high quality direct mail services at affordable prices.