Even in today's wired world, old-fashioned direct mail has its place in an integrated marketing strategy. A marketing piece sent by e-mail can be deleted before it's even opened, but a postcard sent in the mail will at least get a glance.
Direct mail is a form of communication that allows you to:
Build your brand.
Target consumers by locality, which is harder to do with e-mail.
Measure marketing impact.
Action Steps #1
The best contacts and resources to help you get it done
Build or buy the best mailing list
Begin by collecting addresses from your existing customers. To expand beyond your current customer base, buy a mailing list from Avalon Communications. You simply pay for the list.
And Mail your Marketing Material (Postcard, newsletter,e.t.c) to your Prospective customers on the list.
EASY EASY EASY
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