Los Angeles Direct Mail: Variable Data Printing--The Secret to Personalizing Mail for Each Different Customer in your Database

If you have ever received a personalized direct mail piece, you can probably understand why it’s response rate is dramatically higher than a “static” piece of mail. First of all, you are immediately greeted by your name, and the imagery and design appeals to your unique tastes. The text is also relevant and personalized to your interests, and the offers seem intuitively created to match your likes, needs, and buying history. The secret behind creating mail pieces that seemingly addresses potential customers individually is done with Variable Data Printing (VDP) and database marketing services, which combine to execute direct mailings personalized to each recipient. Variable data printing is the process of utilizing mail-merge technology to insert information from your database or mailing list into the content of the postcard, magazine or various mailers. A typical mass mailing or bulk mailing is known as a "static" mailing. In other words, everybody on your mailing list gets exactly the same mail piece with no personalization. However, with variable data printing technology, it is possible to personalize each mail piece for the recipient, and this is important because personalization creates the effect of speaking directly to the person.

Let's face it - wouldn't you prefer to be addressed by your name and not "Dear Sir or Madam" when you receive mail? If you answered yes then you are not alone. Nationwide case studies show that almost 70% of people prefer personalized direct mail over standard "static" direct mail which results in the highest mail response rates. Additionally, the study showed that personalization increased response rates by as much as 30%. This means a higher rate of return for your business and marketing plan.

Therefore, let Avalon Communications in Los Angeles make a dramatic difference in your next Direct Marketing Campaign. By using state-of-the-art software, we prepare your mailing in accordance with the latest U.S. Postal Service requirements, which allows us to pass deep postage discounts directly to you. We help companies create personalized direct mail pieces that speak to their prospects and customers every day. Avalon Communications in Los Angeles will help you increase your profits by getting rid of the unnecessary hassles, long turnarounds and extra costs. Whether you need brochures, catalogs, or anything to go into your Direct Mail package, we are committed to providing you with the highest quality, cost-effective, first class service that you can expect with every project. Let us help you grow your business! Contact Avalon Communications today at (310) 644-7777 or visit http://www.avalon-communications.com